March 18, 2018 at 9:37 am #1068
With the search engine, users can now search for flights. However, the offer is far from an alternative to price comparison portals
Sometimes you feel, Google comes every month with something new. This time around, it is the popular online consumer price comparison industry that the Internet giant wants to challenge. From this week, vacationers and business travelers can also search for cheap flights through the google.com/flights website . This is particularly fast, but it may still be worthwhile to compare the price comparison portals, as some independent tests of the past days have shown.
Google Flights can not book a found connection at this time. If the desired flight is selected, the portal instead offers various online services such as Opodo, Bravofly or fluege.de, through which you can then buy the ticket binding. Among other things, Google flights also lists travel agents as possible service providers. However, only if the search engine has researched that there is the selected flight there for the specified conditions. “The price you get then only if you book at the travel agency. It does not exist online, “says Klaas Flechsig of Google Germany .
In general, the company sees itself once more in the advantage over the competition: “We are faster, because we have a lot of experience with such searches,” says Flechsig. And probably because the search engine company is no longer afraid to be branded as a crude invader in a new market, it also says Google: “We want to make flight information discoverable!” How many and which airlines work with Google, says the company is not. And a claim for completeness is not raised – this could also be understood as a threat to companies. Because if the most extensive Internet search no longer spits out an offer, that can become a problem.
Where the global company controls, but should be clear: If a user is currently looking for a cheap flight, Google sells the well-placed advertising space at the top of the actual neutral search hits.
In the future, Google wants to push even further into the comparison business – and do what has long existed in the UK and France : With “Google Compare” wants to convey car and travel insurance. At the latest then the search engine will probably secure its own advertising space on its own offer and in this way try to be perceived as an alternative to established comparison portals and direct providers.
By the way, all portals, which arrange term contracts of all kinds, of course, wave good commissions. The Munich comparison portal Check24, number one in Germany, should soon be one of Google’s competitors. Back in June, it was said that the planned Google portal in addition to motor insurance in the future, energy providers and mobile operators want to compare. In the UK, consumers can also search for a cheap credit card , loan or savings account.
However, Google has decided to let go of the startup planned for September in this country. Back in the summer, it was said that the company had “intensive discussions” with insurers. One thing is for sure: last year, such comparison portals with subsequent booking options provided more than one million contracts, 250,000 more than in 2011. A lucrative business that Google has put on its internal agenda.
However, many companies in this industry enjoy exactly what the Californian Multi can not necessarily score with: a trust advantage with the consumer. They are considered independent and decorate themselves sometimes with various seals that emphasize this quality. Google, on the other hand, has to contend with critics in this country, again and again and again and again, who curse the group as a “data octopus” and a threat.
On the other hand, in many areas of life, Google has long since arrived in the middle of the online society in Germany: services such as Google Docs, with which text documents and tables can be secured in the cloud, are for many companies and freelancers a welcome tool.
The memory Google Drive, with which you can store larger files online, scores primarily by its free usability. Users have to pay in another currency: with their personal data. But apparently many do, without much thought. However, the popular use of the online calendar and address book shows that it is no longer particularly close to all Germans with their self-imposed data protection. Contacts and appointments can be synchronized on different devices in this way. The e-mail service Gmail is particularly widespread, which offered years ago what the competition introduced rather late or even not nationwide: unlimited storage space for messages.
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